WTF: AT&T Station
In a move guaranteed to please absolutely no one, Plan Philly is reporting that SEPTA is preparing to sign the naming rights to Pattison Station over to AT&T for the next five years.
As part of the deal, SEPTA will change every reference to Pattison station throughout the system and online.
For a company that is currently working to overcome its long-standing negative public image, giving the naming rights to AT&T is a downright terrible move.
AT&T is notoriously famous for shoddy data service and endless dropped calls in Center City. Most recently, their systems failed and hung up the hundreds of thousands of people trying to pre-order the new iPhone.
Rich DiLullo, SEPTA’s director of marketing and advertising, told the operations committee SEPTA had also approached the South Philadelphia sports teams to talk about a deal involving one of them but hadn’t had any luck.
Were there really no beloved Philadelphia-area companies that wanted to put their name on the station? Tastykake? Victory Beer? Even Comcast would be better than AT&T.


Colin





