Philadelphia’s transit system is the pilot project for an advertising program from internet grocery chain Peapod. Peapod hopes to attract riders to purchase groceries while waiting for the next train through their colorful advertising, which is designed to look like an aisle in the grocery store. If you want to buy something, you need to upload the store app and then scan a QR code, which enables you to purchase groceries from GIANT grocery stores and have the products delivered to your home.
I could see this being very helpful during the weekend or late evening when the 1 hour+ headways can be a miserable wait!
Let us know if you actually try this out!